Sustainabae by Pratibha Gihar (Content and Communication)

By Pratibha Gihar, Sustainabae by  Pratibha (Green Content & Communications) Sustainability isn’t just a career focus for me—it’s a way of life. As a Gurgaon-based content strategist with over a decade of crafting narratives, I’ve evolved from a curious observer to a committed advocate for our planet. My journey into sustainability, sparked by India’s renewable energy revolution, has reshaped how I live, work, and dream. Here’s how I went from asking questions to championing green change, and why I believe storytelling is key to a sustainable future. The Spark That Ignited It Ten years ago, I was focused on digital content, not sustainability. But diving into India’s clean energy landscape changed everything. Learning about solar grids powering rural schools and wind farms cutting carbon emissions lit a fire in me. The International Energy Agency projects India could lead global renewable growth by 2030, with 500 GW capacity. That’s not just data—it’s a story of hope, innovatio...

  Every May 22, the world comes together to celebrate the International Day for Biological Diversity , a day that reminds us how deeply connected we are to the vibrant web of life on Earth. As a sustainability advocate and storyteller, I’m thrilled to dive into this year’s theme, Harmony with Nature and Sustainable Development , and share why biodiversity is my green obsession. From the buzzing bees in my Gurgaon balcony garden to the majestic forests powering our planet’s heartbeat, biodiversity is the secret sauce to a thriving future. Here’s why this day matters and how we can all be part of the plan! What’s Biodiversity, and Why Should We Care? Biodiversity is the dazzling variety of life—plants, animals, microbes, and ecosystems—that keeps our planet humming. Think of it as nature’s playlist, with every species adding a unique beat. It’s the mango trees feeding us, the wetlands purifying our water, and the coral reefs shielding our coasts. But here’s the kicker: human activiti...