Skip to main content

From Curiosity to Commitment: My Sustainability Journey

By Pratibha Gihar, Sustainabae by  Pratibha (Green Content & Communications)


Sustainability isn’t just a career focus for me—it’s a way of life. As a Gurgaon-based content strategist with over a decade of crafting narratives, I’ve evolved from a curious observer to a committed advocate for our planet. My journey into sustainability, sparked by India’s renewable energy revolution, has reshaped how I live, work, and dream. Here’s how I went from asking questions to championing green change, and why I believe storytelling is key to a sustainable future.


The Spark That Ignited It

Ten years ago, I was focused on digital content, not sustainability. But diving into India’s clean energy landscape changed everything. Learning about solar grids powering rural schools and wind farms cutting carbon emissions lit a fire in me. The International Energy Agency projects India could lead global renewable growth by 2030, with 500 GW capacity. That’s not just data—it’s a story of hope, innovation, and resilience. I wanted to be part of it, not just as a professional but as a citizen of Earth.





Photo Credit: Shutterstock Images (Image Contributor- Mila Supinskaya)

Small Steps, Big Impact

My sustainability journey started with simple changes. I swapped plastic bags for cloth totes, cutting my waste by 30% annually. I switched to LED bulbs, saving 10% on electricity, and began biking to local markets, reducing my carbon footprint. Inspired by urban India’s eco-challenges, these habits showed me that personal actions matter. The UN estimates that individual lifestyle changes could cut global emissions by 20%. That’s the power of starting small.









Sustainability in My Work

As a content creator, I’ve channeled this passion into storytelling. Whether it’s a LinkedIn post simplifying net-zero goals or an Instagram reel making zero-waste fun, I aim to make sustainability relatable. My eco-focused posts have reached 3,000+ views, sparking discussions with peers. Using tools like Canva and Gemini, I craft visuals and drafts that blend heart and strategy. For me, every piece of content is a chance to inspire—whether it’s a blog like this or a campaign for a green cause.

Challenges and Lessons

Going green isn’t always easy. Gurgaon’s fast-paced life makes convenience tempting, and eco-products can be pricey. But I’ve learned to prioritize: buying in bulk reduces packaging, and second-hand shopping is both sustainable and chic. The biggest lesson? Sustainability is a mindset. It’s about progress, not perfection. India’s waste crisis—62 million tons annually, per CPCB—reminds me that every choice counts, from recycling right to advocating for policy change.

Why India’s Role Matters

India is a sustainability powerhouse. With 8% of global biodiversity and ambitious climate goals, we’re poised to lead. The Biological Diversity Act, 2002, protects our ecosystems, while startups innovate in green tech. As a storyteller, I’m excited to amplify these narratives, making complex ideas like carbon credits or circular economies accessible. My portfolio reflects this mission, blending thought leadership with actionable insights.

How You Can Join

Sustainability starts with one step. Try a reusable water bottle, explore India’s eco-startups, or share a green tip with #SustainabaePratibha. I aim to build a community of changemakers, one story at a time. What’s your first step? Comment below!

Connect on LinkedIn or at pratibhagihar19@gmail.com to talk green content and communication goals or explore my portfolio for PR, content, and communications roles.

Portfolio Note: This post showcases my expertise in personal storytelling, thought leadership, and content strategy for sustainability roles.


Labels:

Comments

Post a Comment

Popular posts from this blog

Celebrating Biodiversity: Why Harmony with Nature Matters This May 22

  Every May 22, the world comes together to celebrate the International Day for Biological Diversity , a day that reminds us how deeply connected we are to the vibrant web of life on Earth. As a sustainability advocate and storyteller, I’m thrilled to dive into this year’s theme, Harmony with Nature and Sustainable Development , and share why biodiversity is my green obsession. From the buzzing bees in my Gurgaon balcony garden to the majestic forests powering our planet’s heartbeat, biodiversity is the secret sauce to a thriving future. Here’s why this day matters and how we can all be part of the plan! What’s Biodiversity, and Why Should We Care? Biodiversity is the dazzling variety of life—plants, animals, microbes, and ecosystems—that keeps our planet humming. Think of it as nature’s playlist, with every species adding a unique beat. It’s the mango trees feeding us, the wetlands purifying our water, and the coral reefs shielding our coasts. But here’s the kicker: human activiti...
Post a Comment
Read more

Green Tech Revolution: 4 Innovations for a Sustainable India

  By Pratibha Gihar, Sustainably Pratibha (Green Content & Communications) As a content strategist obsessed with sustainability, I’m thrilled by green tech innovations transforming India’s environmental landscape. These advancements are paving the way for a cleaner, greener future, from AI-optimized energy grids to biodegradable materials. With India aiming for net-zero by 2070, green tech is our secret weapon. Here are four game-changing innovations I’m excited about, and how they’re shaping sustainability in India and beyond. 1. AI for Smarter Energy Grids Artificial intelligence is revolutionizing energy efficiency. AI tools predict demand, optimize solar and wind output, and reduce waste. In India, startups like BluSmart use AI to manage electric vehicle fleets, cutting emissions in cities like Gurgaon. The International Energy Agency notes that AI could save 10% of global energy by 2030. As a content creator, I’ve used AI tools like Gemini to draft campaign ideas, and I’m ...
Post a Comment
Read more